Return on Investment: Have your Park Fund the Life Cycle Costs with Greg Melton - Melton Design Group

Maintaining high-quality parks requires a consistent and growing budget for operations and maintenance, yet traditional funding often falls short of long-term needs. Join Greg Melton, CEO of Melton Design Group, for a session focused on a design-driven approach to revenue generation through Public-Private relationships. This presentation explores how agencies can identify underused park spaces and transform them into attractive opportunities for retail franchises, local merchants, and unique vendors. From leasing small trailhead plots for breweries to integrating child care or restaurants into active sports complexes, Mr. Melton will demonstrate how strategic urban planning and creative real estate partnerships can generate the monthly income necessary to sustain your district’s assets.

Learning Outcomes

• Identify Marketable Park Assets: Learn how to evaluate your current inventory to find well-attended but underused spaces that are attractive to retail partners like coffee shops, breweries, or fitness franchises.
• Navigate the Leasing and Zoning Process: Understand the essential steps for coordinating with city planners and legal counsel to manage zoning requirements, easements, and utility needs for third-party vendors.
• Execute Revenue-Generating Partnerships: Gain actionable strategies for connecting with local and regional merchants to "close the deal," ensuring long-term lease income that supports your district's bottom line.