THE CORE PIVOT: REDEFINING THE PUBLIC SECTOR BUSINESS MODEL FOR FINANCIAL SUSTAINABILITY

In an increasingly competitive financial landscape, traditional funding models for public recreation often fall short of long-term sustainability goals. Join Scott Jones of Cosumnes CSD and Craig Bouck from Barker Rinker Seacat Architecture (“BRS”) for an in-depth look at "The CORE Pivot," a strategic shift toward a more resilient and entrepreneurial business model. This session examines how agencies can move beyond tax-base dependency by integrating revenue-generating design, operational efficiencies, and community-centric programming. Using real-world examples, the presenters will demonstrate how rethinking the "business" of parks and recreation can secure the capital and operational funding necessary to maintain high-quality public spaces for decades to come.

Learning Outcomes

• Analyze Financial Sustainability Models: Explore the “core” principles of an entrepreneurial public sector business model designed to diversify revenue streams and reduce general fund reliance.
• Integrate Operations and Design: Understand how intentional architectural choices and facility planning directly impact an agency's ability to maximize cost recovery and operational efficiency.
• Master Strategic Decision-Making: Learn how to use data and community market analysis to pivot existing services toward high-impact, financially sustainable recreation offerings.